The Region of Peel is a government organization that provides essential community services, including public health, long-term care, waste collection, recycling, and road maintenance.
Its operations serve the municipalities of Brampton, Caledon, and Mississauga. This advertisement targets both young and mature professional audiences, ages 19 – 35+, to inform them about holiday closures and the dates when recycling centres will resume operations.
Peel promotes its messaging through strategic campaigns across both social media platforms and traditional print formats.