The organization, 1926 Skate is dedicated to Alzheimer’s awareness and is owned by Steve McNeil, a hockey referee from Etobicoke, Ontario, Canada.
This digital flyer was made for announcements, stating the participants’ number of skating hours and minutes in locations such as frozen lakes, farm ponds, and backyard arenas.
The tone of voice used is serious and the target audience is aimed towards both young
and mature adults ages 19 – 35+.