Peel Region is a government organization that specializes in environmental services, waste management, and long-term care.
The campaign’s target audience is aimed towards young and mature adults ages 18 – 35+, educating them on the use of vaccinations and online webinars for the Black, African, and Caribbean communities in Peel.
It was promoted through social media platforms, including Twitter, Instagram, and Facebook, and a flyer was designed for print. The tone of voice used is friendly and professional.