The Region of Peel is a Government organization that specializes in community services such as health, long-term care, garbage collection, recycling, and road maintenance.
Their business operations are located in areas such as Brampton, Caledon, and Mississauga. This advertisement is aimed towards, both young and mature audiences, ages 19 – 35+ who are professionals, and to inform holiday closures and on what dates recycling centres can resume operations.
The organization also markets its strategy through campaigns on social media platforms such as Twitter, Facebook, and Instagram.